WSC has appointed the leading full-service agency ICARUS Sports for improving TV distribution of the Kumho FIA TCR World Tour.
This agreement is set to increase the series’ TV coverage, building on the 2025 figures, with more than 900 hours of broadcasting through premier channels like Fox Deportes, Eurosport, BiliBili, Stan Sport, Tyc Sports and SPO TV that generated 1.3 billion contacts.
ICARUS Sports has built a reputation providing innovative content production, media distribution, commercial and events services to sports brands worldwide. Over the course of 15 years, ICARUS Sports has covered more than 900 events worldwide across various disciplines and offers brand exposure through TV shows, having enabled more than 50 brands and sponsors to create stronger emotional connection with customer.
Through this partnership, WSC and ICARUS Sports aim to further elevate the global visibility, commercial value and long-term growth of the Kumho FIA TCR World Tour.
Picture: WSC
