WSC, promoter of the Kumho FIA TCR World Tour, and DAZN, the world’s leading sports entertainment platform, has partnered to strengthen the media footprint of the global touring car series.
The agreement, that has got underway in Valencia, includes live coverage of qualifying and races worldwide - excluding China, South Korea and Hungary - alongside the highlights of each event.
The addition of the Kumho FIA TCR World Tour, the pinnacle of touring car racing, further expands DAZN's motorsport offering, which already includes Formula 1 and MotoGP in select markets, as well as the TCR Europe and TCR Spain championships globally, giving fans broader access to elite touring car racing content alongside an extensive multi-sport portfolio.
WSC President Marcello Lotti commented: “TV coverage of the Kumho FIA TCR World Tour keeps on growing, which testifies to the attraction of the TCR touring car races. The addition of live broadcasting on DAZN, one of the most important digital platforms for sports, makes our global audience even larger.”
Shay Segev, CEO of DAZN Group, said: "DAZN is the global home of sport, bringing fans closer to the competitions and moments they care about most, wherever they are in the world. Adding the Kumho FIA TCR World Tour enhances our growing motorsport offering and delivers thrilling high-growth sports content to a global audience. We are delighted to partner with WSC to bring every race of the championship to fans around the world for free."
Picture: WSC
